with Tina Varughese
With one-fifth of Canada’s population being born outside of the country, businesses need to be dialed in to the needs of an increasingly multicultural customer base. Second and third generation immigrants are highly influenced by parental values, beliefs and cultural nuances. With diversity comes opportunity and potential for growth in sales, brand loyalty and profitability. By building trust and rapport through understanding, recognizing and respecting cultural differences, successful companies can capitalize and profit from this often untapped market leading to more repeat and referral clients. Key Takeaways:
- How your customers’ personal values drive purchasing decisions and customer loyalty
- How to increase referrals and repeat sales cross-culturally
- Communication tips to bridge multicultural gaps